Discover will donate a total $5 million to Black-owned restaurants. The twist? Anyone can cast a vote on social media from now through October 31, 2020 for the Black-Owned restaurant establishment they think should win one of the 200 $25,000 awards available.
“We are excited to give back to a community that’s in need and to show our support in that area,” said Julie Loeger, executive vice president of U.S. cards for Discover. “This is the first time we’ve ever created a social platform with voting. We are excited to be a part of a diverse and inclusive organization not just with words but with action.” – told to Forbes Magazine
A wide range of places beyond typical sit-down establishments are eligible to win including food trucks, ice cream parlors, bakeries, and coffee shops. Anyone can make up to five nominations per platform and you do not have to be a Discover cardholder to cast your vote. In order for a restaurant to qualify, it must be at least 50% Black-owned and located in the U.S. A business does not need to be a Discover merchant to be eligible to win.
"COVID-19 has wreaked havoc on businesses across the United States and we want to help effect positive change by offering financial support to Black-owned restaurants, a segment of the economy that has been disproportionately impacted during this pandemic," Julie Loeger, executive vice president and president of U.S. Cards at Discover, said in a company release. "Through this campaign, people across the country can support their favorite Black-owned restaurants."
Here’s how to nominate your pick for most deserving Black-owned restaurant:
- Twitter: Tweet or reply to Discover’s post about its $5 million commitment with a restaurant nomination including @Discover, #EatItForward, and #Sweepstakes and @ mention the restaurant’s Twitter account or the name of the restaurant.
- Instagram: Upload a photo taken by you that is associated with the nominated restaurant and include @Discover, #EatItForward, #Sweepstakes and @ mention the restaurant’s Instagram account or restaurant name within the photo caption.
- Facebook: Nominate a restaurant in the comments section of Discover’s post about its $5 million commitment.
For more information and the summary of rules see our Overview of The Discover Eat It Forward Program Page
Weekly drawings will begin July 13, with 17 consecutive drawings until the final drawing in November.
Official rules can be found at www.EatItForwardTerms.com.