About Us
Built on Faith. Seasoned With Soul. Served With Purpose.
This Is It! Southern Kitchen & BBQ isn’t just a restaurant—it’s a legacy. What started as a vision in 1976 became a movement for real food, real people, and real Southern hospitality. Today, we’re proud to serve generations of guests across Georgia, with a heart rooted in faith and a flavor that never fades.
history
How It All Started
Founded by Shelley “Butch” Anthony III, This Is It! began as a small neighborhood spot serving soulful meals with a side of inspiration. Guided by a strong belief in God and the power of consistency, Mr. Anthony built more than a restaurant—he built a community. From that first location to our ten and counting, the mission hasn’t changed: serve food with heart, treat people like family, and always do things the right way.
What We Serve
We’re not just BBQ. We’re Southern comfort, fresh seafood, signature rib tips, and slow-smoked classics. Everything we make is rooted in tradition and elevated with pride—from our creamy mac and cheese to our famous Sassy Rice.
Our menu brings together:
- Soul food staples that feel like home
- Southern-style seafood fried or grilled
- BBQ smoked low and slow with purpose
- Plant-based options with bold flavor
- Homemade desserts that close the meal with love
What We Stand For
Our values guide every plate, every shift, every decision:
- Keep It Real – No shortcuts. No gimmicks.
- Feed Like Family – Everyone deserves a warm welcome and a full plate.
- Honor the Flavor – Our food has roots—and we don’t water them down.
- Serve With Purpose – We give back, show up, and support the people who support us.
- Stay Consistent – The food should hit every time. So should the experience.